Are you a real estate business looking for Halloween marketing ideas? If so, rest assured we’ve got plenty of tips and tricks to liven up your autumnal marketing strategy with ooky-spooky Halloween-themed excitement.
Real estate and Halloween go hand-in-hand in many ways – with an eerie chill in the air and so many families trick-or-treating from house to house, this is the time to make the most of the bubbling sense of community in your local area. The last few weeks of October hold great opportunities to generate leads, get in touch with existing and former clients, and gain interest in the houses that you’re selling in your neighborhood.
The power of custom promotional items plays a big role this time of year too – so get your branded gifts out there to boost your visibility and presence!
Without further ado, let’s take a look at the six best Halloween real estate marketing ideas – including a browse through the various Halloween-themed gifts and promotional items that we sell here at Captain Notepad.
- Reverse trick or treat
First on our list of the best Halloween real estate marketing ideas is to go reverse trick-or-treating. Unsure what this is? Well, instead of knocking and receiving candy, treats, and gifts yourself – the knocker actually becomes the giver.
As a local real estate mogul, you can choose to leave a goody bag on the doorstep – or knock and introduce yourself. Just make sure you gauge the nature of their interaction and act accordingly – sometimes less is more, so just say hi, introduce yourself, and hand over the treat bag with your contact information inside.
Wondering what other goodies you can put inside? We’ve got plenty of small Halloween-themed real estate items.
Our Customizable Pumpkins Notepads are the perfect gift – add your branding, headshot, and contact information to entice recipients to call or email whenever they need your assistance. The cute pumpkin design adds that special autumnal touch too.
- Run a Halloween themed contest
Next on our list of Halloween real estate marketing ideas is to launch a contest for the neighborhood to join in with. It’s all about having fun and staying in touch with the locals you serve.
You’ve a few choices for setting something up. First, you could leverage social media by creating a poll or asking followers to post a photo of their Halloween costume – the best costume is the winner. Alternatively, you can join forces with another local business by signing their customers up as contestants – all it takes is a sign-up form at a store’s cashier till or a QR code link on a restaurant’s menu to get hundreds – maybe even thousands on board.
And of course the winner gets a giveaway Halloween-themed prize!
- Get spooky online
Although real-life tangible gifts are our jam, we’re big believers in the power of social media too. Whether you like it or not, social media is now the place to be if you want to fully engage your audience and interact with them – so how about delving into some real estate Halloween social media marketing throughout the coming October month?
Whether you post a few photos on Instagram, upload a cool video on Facebook, or share some inspiring ideas on Pinterest, real estate Halloween marketing works wonders by stirring up some festive magic.
It’s all about getting creative and having fun with spooky content. Some of the best ideas include:
- posting a photo of you in your Halloween costume (go big or go home!)
- sharing inspiration for how to spruce up your home with extravagant Halloween-themed decorations
- telling real-life ghost stories that you’ve experienced or heard through the grapevine
- showing you’ve got a sense of humor by creating your own funny Halloween-related memes
- posting a few interactive polls asking followers what’s their favorite horror film, favorite candy, or what they're dressing up as this year.
On top of posting things to your own social platforms, it’s also wise to interact with your followers – whether it’s a complimentary comment on their photo or even sharing their material (just make sure you ask for permission).
- Attend local community events
Halloween is a truly beloved holiday season here in the US, so there’ll no doubt be plenty of community events going on in your local area, including: trade shows, festivals, parades, or other family-friendly entertainment. So if there’s something suitable for you to join, how about offering to sponsor the event or registering as an official attendee to get yourself a booth?
Or if you’ve noticed your town isn’t hosting any events, how about setting up your own? Attending local community festivals and shows is a great way of growing your visibility by handing out all sorts of promotional merchandise.
- Send out client appreciation gifts
Speaking of freebies, one of the simplest and most effective real estate Halloween marketing ideas is to show some love to your clients with a gift or two. We see firsthand how worthwhile having a client appreciation strategy is – we often show some gratitude to our own clients just to remind them how much they’re valued.
So this Halloween, how about sending out some seasonal gifts to help your clients and customers get in the ghostly spirit? We’ve got a whole bunch of Halloween-themed gifts that you can browse, including our Pumpkin-Shaped Magnets or Pumpkin-Shaped Sticky Notes – both being cost-effective and fully customizable options for your spooky client appreciation month.
- Set up a haunted open house
Last on our list of the best Halloween real estate marketing ideas is to set up a ‘haunted’ open house. While an open house is one of the best ways to draw potential buyers to a new house – we think that an open house dressed up with Halloween decorations can work even better this time of year!
Start by handing out letters and brochures letting the neighborhood know the date, time, and address – then set up the house with all sorts of spooky touches. But just remember, less is more. Keep it tasteful. You don’t want to draw attention away from the biggest features and benefits of the house itself.
We also recommend putting out a few light refreshments and some fun games/tasty candy to keep any children happy and occupied too. After all, an open house is about offering incentives for the visitors to stick around and imagine themselves living there.
Get your real estate Halloween marketing with us
Looking for the best Halloween real estate marketing ideas? We hope you’ve found a few on this list. Whether it’s a haunted open house or a spot of reverse trick-or-treating, our merchandise plays its part in your spook-tacular marketing plans.
All of Captain Notepad’s products are customizable too. Simply upload your art and watch it come to life with your brand visuals – including your logo, slogan, or simply a message that you want to convey. And don’t worry about the finished product not being what you imagined – our team of designers will send you a proof within 24 hours. Once we know it’s exactly what you imagined we’ll get printing your bulk designs.
Got a question? Get in touch with us today.
