In a world when digital marketing is taking priority, we say take hold of the marketing opportunities elsewhere. Send your customers and clients tangible custom marketing materials like those we sell here at Captain Notepad. Go against the grain!
Printed marketing materials always have and always will be an excellent way of reaching your audience. Whether it’s a business card sitting in a wallet or a notepad stuck to an office wall, customers are much more likely to remember a brand if they own something physical of theirs.
As an advertising marketing supplier, we see firsthand how valuable custom marketing materials can be for businesses trying to stand out from competitors all doing the same thing. Remember: The most recognized logos are the most visible ones. The most understood brand messages are the ones that are the most consistent. That’s why being a reliable source of printed marketing materials can work in your favor.
Here are 8 important ways our custom marketing materials are so beneficial to your brand.
What are business marketing materials?
Business marketing materials are essentially any tangible item or product that brands use as a form of customer communication. These materials could be informational print items such as a brochure, newsletter, or business card. Or they could be a custom gift that can be used or enjoyed, just like Captain Notepads’ products (notepads, calendars, stationery, and so much more).
The very best business marketing materials are customized and branded. Custom marketing materials (personalized with your company name, logo, slogan, or designs) are simply another way of getting your brand out there for customers to see and think about.
So why are custom marketing materials so beneficial for your business?
1. Some customers prefer printed marketing materials
Every business is different. While some companies focus on digital marketing, others like to reach their customers in person. This is where printed marketing materials can be so valuable. To put it simply, some customers prefer physical things to read rather than digital format. For example, some customers prefer receiving a newsletter in the post rather than by email.
Get to know how your customer likes to communicate and act on their preferences. There’s nothing more impactful than handing out a good old business card at an expo or sending a thank you note in the post.
2. Custom advertising products are a great branding opportunity
Whether it’s a product catalog or something that your customers can use (sticky notepads, pens, mugs, etc), all marketing print materials are better when they’re customized with your branding. Custom advertising products help your customers become familiar with who you are and what you’re all about. Items like mugs, fans, or notepads mean they’ll literally have your brand sitting in their hands.
3. Custom marketing materials are personal
Your customers like to feel valued as individuals. There’s something special about receiving personalized marketing products addressed directly to you. You can show your customers you truly care about them with unique promotional products that are customized specifically to them.
Using Captain Notepad’s variable printing technology, you can order and print hundreds (even thousands) of unique products in bulk, each with its own individual print that’s made for one specific recipient.
This means you can reach hundreds of customer mailboxes with just one order. And with each print being personalized to just one customer, your promotional product will be even more memorable!
4. Custom marketing products give you a competitive edge
Great branding comes when you’re standing out. With more and more businesses focussing on digital marketing, there's an opportunity for you to attract attention with printed marketing materials. For example, a gift in the post that’s tangible and unique can stand out amongst the overload of spam marketing emails! Personalizing the gift to the individual customer makes it even more special too.
5. Custom marketing print materials build trust and credibility
What’s a more trustworthy source of information? A newsletter posted through your letterbox with your name on it OR an unexciting email lurking somewhere in your busy inbox? Customers seem to trust printed marketing materials more than they do digital content!
Your printed marketing materials are a way of building credibility. Personalized gifts are way more impressive because they show you’ve made the extra effort. Show you’re serious about top-quality customer service.
6. Custom marketing products tell your story
Marketing products are also an opportunity for you to tell your story. The very best custom advertising products can say everything for you! Sending just one small client gift a year can help you build brand awareness, stay relevant, and stay within the minds of your target audience. Grab their attention by reminding them that you’re still around and ready at their service.
Some of our most popular custom marketing materials include:
Custom Notepads - Our range of custom notepads keep your brand at the forefront of your customers’ minds every time they need to jot something down.
Custom Calendars - Our range of custom calendars are thoughtful gifts that offer your customers a helping hand when staying organized and ticking off to-dos.
Custom Drinkware - Our range of custom drinkware can be branded with your company logo and also be personalized with customer names too.
7. Custom marketing products invite customer purchases
What’s the ultimate goal of marketing products? To convert your potential customers into fully engaged customers making a purchase! Invite your customers into engagement by gifting them with something that’s personal, valuable, and genuinely useful.
The most engaging marketing print materials are the customized ones; the ones that stop your customers in their tracks and change their emotions, thoughts, or behaviors. For example, sending your clients an annual calendar means your brand can stay hung up on the kitchen fridge all year long. Right there to be seen and used every day!
8. Technology isn’t everything
The power of printed marketing materials lies in their simplicity. The tactical experience of holding a gift or newsletter or brochure in your hands is a completely different experience than, let’s say, watching a brand video on Instagram. Feeling the brand in your hand forces you to think about something in a more meaningful way, especially if it’s customized personally to you.
Browse our wide variety of best legal pads today!
All of our business marketing materials are fully customizable. The customization process is simple too! Simply choose the item you love the most, then add your customizing instructions or upload your logo art. After we’ve received the order, our creative design team will send you a proof for you to check over. Once we’ve got your seal of approval, we’ll get straight to work! As an advertising material supplier, your 100% satisfaction is our priority.
Never underestimate the power of custom marketing materials! If you have questions about our promotional advertising products, please feel free to get in touch.
