The past year has diversified the market by changing how people shop. There have been many small businesses that have suffered and many that have succeeded. With over 4.4 million Americans launching small businesses since March of 2020, it’s clear that you need to stand out from the crowd!

Custom stickers have increased in popularity due to the range of ways in which you can use them to market. Not only this, but stickers are affordable for small businesses that have budget restrictions. Purchasing custom stickers in bulk is not only cheaper but provides the opportunity to market your business in ways you may not have considered. How? Let’s show you. 

1. Complimentary Gifts

While business cards are still important, they are rather formal ways of promoting your business. Bulk custom stickers have become the modern business card! Showcase your company’s innovation, design, and creativity with these small snippets of your company. 

When you give your custom logo stickers as complimentary gifts, it increases your company exposure. Often, the design of your logo is what dictates how likely someone is to use your sticker and love the brand. Create your branding to be punchy and eye-catching, and reap the benefits of brand awareness! 

2. Include on Existing Products

Stickers are a versatile product to use as labeling or for branding. By using custom bulk stickers, you can incorporate ingredient lists, best before dates, and even branding onto your products. The custom stickers stand out from the rest of the packaging and inform the customer of features you wish to highlight. This can include being 100% organic, sugar-free, or even if there is a promotional offer. Find your unique selling point and capitalize. 

3. Use as Merchandise

Small businesses are often chosen due to their personalization, which makes them more unique. Using bulk custom stickers is a great way to incorporate this personalization into every order you send. The best part of custom stickers in bulk is that you get a better deal on them, which allows you to add them into orders as part of your merchandise. It also helps to sell these stickers as part of your products.

There are a few companies that have successfully implemented stickers into their brand strategy. This includes Vans who sell custom-made stickers to appeal to their skateboarding community. With every purchase of vans, you get a free generic sticker but there is also the opportunity to purchase variations of the stickers, which may better suit your style.

4. Give Them to Employees

Internal marketing is a fantastic way to increase company exposure and boost spirits. Give your employees a few of the bulk stickers to use and distribute amongst their friends and family. It’s a great way to improve company culture and you’ll find more of them on bottles, bags, and laptops around the office. It keeps the brand in mind and encourages team morale. 

5. Use as Bumper Stickers

Looking to reach a large audience with a small budget? Custom stickers are cheaper, highly effective, and can be a moving marketing strategy. That’s right - bumper stickers are a brilliant way to advertise without the need for massive billboards and a giant budget!

Bumper stickers are a form of mobile marketing, an effective strategy to showcase and distribute your brand without using traditional advertising methods. Mobile marketing has a 97% recall rate, compared to the 43% recall rate for static billboards. The choice between the two is clear!

Small businesses may have a more modest budget, but this is no problem when it comes to buying custom bumper stickers in bulk. This cost-effective way to advertise is sure to increase your business exposure in the best way.

6. Apply to Store-Fronts 

Buying stickers in bulk means you have plenty to spare. Why leave them lying around when you can use them to bring more customers in? 

As a small business, networking is important to build up a brand reputation. Often, this includes speaking to store owners, local businesses, friends, and family. If you aren’t yet operating out of a store, it’s a good idea to utilize any positive relationships to help advertise for you. When looking for a store-front marketing opportunity, consider:

  • Does the location have a high footfall? 
  • How long will you be able to advertise there?
  • Does the store align with your own brand?
  • Is your sticker bold enough to be seen?

Once you’ve secured a spot, it’s also important to assess the effectiveness of your advertisement. Don’t be afraid to ask your customers how they heard about you and keep track to evaluate the strategy!

Stick to Captain Notepad

At Captain notepad, we have a design team that’s guaranteed to give you the bulk stickers of your dreams. Your customization process is as follows:

  • Upload a picture / sending a design brief
  • Our designers create your design
  • Your approval
  • Creation!

We ensure quality is upheld and your design showcases your brand exactly how you want it. To order your custom stickers in bulk today, head to our website or call 866-463-2324. Our team is waiting for you!