Today’s consumers are more savvy than other, demanding more personalized experience in everything they see and touch. What better way to connect with consumers than with promotional products. Mobile, highly-targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding your message to a tangible product turns an ordinary message into a marketing experience people can see, touch, hear, smell and even taste. In 2011, advertisers spent more than $18 billion in promotional items. Promotional items produce valuable referrals from satisfied customers. A survey conducted by a local university indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. Can’t ask for better results than that.
The use of a promotional product, such as customized notepads, as the advertising medium achieved an impact of about 69% in increased brand interest and 84% in creating a good impression of the brand. What affect does the positive impact on brand image have:
- Increase in positive overall image
- More positive perception of the business
- Higher likelihood of recommending the business
- Higher likelihood of buying from the business
A study by a Georgia University states that 58% of respondent that get a promotional item keep it anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impression made over the course of a year.
Quick Turnaround Time Often times, new marketing opportunities arise out of the blue and require quick action. Luckily, Captain Notepad has a list of products that can be turned around quickly to meet your needs. Captain Notepad can offer these quick turnaround notepads through digital printing technology. Read more about quick turnaround notepads here.
Imagine your message being delivered by a notepad, pen or tote, creating a personal experience people love with a product they can actually use. Promotional products leave a lasting impression.
The Survey Says
Research has proven they have staying power and are an effective advertising medium. A recent survey by the Promotional Products Association Industry showed:
- Promotional products have high recall and increase brand awareness. 88% of people recall the company and brand on their promotional products
- Promotional products have a positive impact on attitudes and behavior. Their use has a strong correlation with customer acquisition and retention. 85% of people did business with an advertiser as the result of receiving an item 59% have a more favorable impression of the advertiser after receiving a product
- Promotional products are used in consumers’ daily life, increasing reach and brand awareness. 8 out of 10 people own between 1 to 10 promotional products 53% use a promo item at least once a week 1 out of 4 walk around with promo products on or with them 81% keep products because they’re useful
Promotional products work because they leave a lasting impression in the hearts, minds and hands of recipients. The messages live on because the products are memorable, unique and personal. They are the only medium that gives people a tangible memory of their relationship with your brand. Keep following our three part series to learn more about how promotional items and customized notepads can help your business.
