Let’s not forget about your once well-organized marketing strategy. As we discussed in our last blog, Boost Your Business In the New Year, we looked at different ways to clean up your business to help bring in the New Year on a clean slate. As we continue to look at your business strategies, marketing should be at the top of your list. Most people come across new marketing ideas and try to adopt it and add it to your existing approach. This can leave your marketing strategy jumbled without any clear vision. Not to mention a lot of wasted time, money, and energy. Strategies and tactics tend to accumulate and linger even when they may not be working as well as you’d like. To improve your marketing, you’ll need to clean out some old ways of working, continue reading to see how you can clean up your business and marketing and get ready to take advantage of the New Year to grow your business.
Here are three questions you should ask yourself.
- What’s working?
- What’s not working?
- What can I improve?
You don’t need to review your marketing five times a week, but it is a good idea to do it at least once a year. So let’s assess your marketing:
Here are a few questions to ask yourself about your current marketing strategy.
Your Marketing Strategy
- Is your plan working to generate leads and increase sales?
- Do you have a well defined marketing strategy that helps you achieve the three phases of marketing; Getting Attention, Positioning, and Selling?
- Do you need to write or rewrite your business plan?
- Do you need additional information or coaching to complete your small business marketing plans?
- What are you going to do to improve your marketing?
Getting Attention
- Does your marketing message prompt prospects to contact you?
- Do your ads, letters, and web site motivate prospects to contact you?
- What are your conversion rates?
- What steps can you take to improve them?
Positioning
- What are you doing to establish your credibility with prospects, to help them know and trust you?
- Is it working as well as you’d like?
- What could you improve?
- Is the value of your products and services clear to your prospects or do they question you about merits and price?
Selling
- How successful are you in selling, that is, in getting commitments for everything from appointments to orders?
- What’s your conversion rate of prospects contacted to clients and customers?
- Do initial sales generate repeat sales and referrals for years to come?
Once you’ve answered these questions truthfully, now is the time to really start thinking how you can make your marketing strategy even better. Your marketing strategy should help you get more attention, position your products and services better, and ultimately sell and have repeat buyers. Captain Notepad has been assisting small business with their marketing needs for years. Something as simple as a well thought out custom printed notepad, could help elevate your business. Don’t hesitate to contact us with any questions on how to promote your small business and take advantage of some of our great deals we have going on right now. We are offering 25% off UPS shipping and much more.
