The coronavirus pandemic has changed the world around us in so many ways, and without a doubt has changed the way that organizations can operate. There are more limitations on us than ever before, and the distance between us all is being felt in every area of our lives.
For companies worldwide, working from home is the new normal and remote teams are keeping businesses running amazingly. But while there are countless ways to keep in contact with our teams and employees, keeping in touch with our audience is a whole other ball game.
Retail businesses have been able to open their doors at a limited capacity, but this accounts for only 5.5% of U.S businesses. Not being able to host events, have students on campus or see clients has left many organizations somewhat disconnected from their audience, which is extremely bad for business.
You may not think so at first, but marketing materials such as custom notepads are exactly what you need to reconnect with your audience during a difficult time. The biggest loss for many businesses during the pandemic has been the ability to interact with customers in person. With conferences, appointments, talks and more having to move online, isolation is a very real problem for people and businesses alike now. And let’s face it, Zoom doesn’t quite have the warmth of an in-person event. But sending your audience thoughtful gifts like custom notepads or sweet treats makes it just that little bit easier to adjust to the ‘new normal’ and feel cared about.
So no matter the organization, from universities to creative workshops and business conferences to therapists, you should use custom notepads to go the extra mile for your audience.
Why go the extra mile?
Going above and beyond for your audience, whether that’s clients or students, partners or prospective customers, has more than just a sales impact. Whilst this kind of direct marketing will boost your sales, it also shows your audience that you care about them and enables you to reestablish your connection with them. And it’s worth your while, seeing as customer relationship management (CRM) is an integral part of any modern business’s marketing strategy.
Human-first, business second
If this global pandemic has taught us anything, it’s that our humanity must come first. With so many people losing loved ones, the emotional loss so many of us are feeling shouldn’t be taken lightly. So while organizations must, of course, prioritize their survival in this time, they also need to consider the emotional and psychological impact the coronavirus has had on all of our lives.
When you take a human-first, business second approach to your communications with your audience, you make meaningful connections with them and continue to satisfy their ever-changing needs. And when your audience sees your brand as more human, they will be more invested in you in the long-term too.
Make a good impact
Many people’s concerns right now are for their basic necessities and keeping their loved ones safe, with leisure spending at the bottom of the agenda. But this is detrimental to anyone’s sense of wellbeing, and highlights the need for us to continue doing what we can to find positivity.
Your business’s services can offer a much-needed relief from the stresses of life in 2020, but the key is in how you communicate with your audience. Aggressive, cold marketing solely focussed on securing a sale won’t encourage your audience to think of your organization, let alone buy from you. But more thoughtful marketing like including a freebie in the form of a memo notepad might just brighten their day and show them that your company cares about them.
How custom notepads can add value to your service
Here are just a few of the ways that you can use custom printed notepads to deliver a meaningful impact to your audience.
Show your students that they’re part of a community
Students have been particularly hit by the negative impact of the coronavirus pandemic. Although classes and lectures have been moved online with ease, there’s so much more of the college experience that they’re going to miss out on this year - especially freshmen.
So for universities and colleges, sending your students a small welcome package, with items such as customized notepads, can make them still feel part of your school’s community, even if they can’t be on campus for the full experience. The small gesture of receiving a personalized desk accessory featuring your organization’s logo or crest can remind them that they’re remembered and cared for by their school, and of the support and sense of belonging they can still access, even from home.
Give your audience a much-needed boost
There’s no better feeling than opening a delivery to find a small freebie waiting inside, right? Customized notepads are a great chance for e-commerce businesses to give their audience a little pick me up when they receive their order.
In a world where negative news and stress is at an all time high, your custom notepads might just give someone the boost or positive affirmation they needed. So why not include a custom memo pad with a motivational message on it in each order? Not only will your audience appreciate the gesture, but they’ll also think of your brand everytime they scribble down a note or passing thought.
Make your clients feel like they’re in the room with you
Online events held on Zoom or other online platforms don’t have to be solely online. Give your service an extra personal touch by sending out event packs to attendees, complete with a custom memo pad and pen to make them feel part of the team and ready to get stuck in. Doing this can make everyone feel more involved and present, plus let them take away some thoughtful goodies.
Our range of custom notepads
At Captain Notepad, we offer a range of different custom notepads, from magnetic notepads to custom printed notepads. So whatever your organization’s needs, we’ve got you covered.Feeling inspired? Then check out our awesome range of custom notepads here. We look forward to receiving your order!
