It’s always easier said than done to be unique in the way your market your real estate company. There’s so much that goes into making a good marketing campaign and one that leaves a lasting impression with your clients. So coming up with unique and different ways to promote your business can be challenging. Here’s a quick guide from Captain Notepad, the leader in branded promotional items.
Create in-depth graphs, guides, charts, or maps.
The best real estate marketing plan includes plenty of graphics. Taking time to hone your Photoshop skills will allow you to add striking images, charts, graphs, and other visual elements to your blog and social media posts. When that time comes, ensure your graphics explain something of value to your audience, like the best parts of your local market.
Publish a local market quiz on your real estate website.
Test your audience with a short, multiple-choice quiz on something of interest. See if they know things like which famous people grew up in the area and tidbits about your town’s history. The questions or topics can even be created around broader subjects unrelated to your market, like music, movies, or some other facet of pop culture.
If you want to be the ultimate resource for your leads, however, a thought-provoking quiz on the ins and outs of buying or selling a home is a great way to peak engagement. Think of these quick exams as one of those real estate marketing tools to use once in awhile — perhaps as part of your email marketing campaign.
Develop a series of enthralling Instagram photos of videos.
Who doesn’t love seeing behind-the-scenes footage? It’s compelling to see how the best brands — whether they’re a Fortune 500 firm or a small real estate agency — operate on a day-to-day basis. Fellow Instagrammers get to see the human side of the agency: everything from agents partaking in mini-think-tank sessions to a video congratulating one of their own on a career accomplishment. Many consumers may not realize it, but it’s these types of interactions and a willingness to show your brand’s true colors to the world that enhances trust in brands.
Develop a blog post or video series highlighting great area restaurants and entertainment.
We all know property price, size, style, and home features are usually the top priorities for the modern home buyer. However, living in a community with plentiful food and entertainment options is also an increasingly important factor. Review websites such as Yelp, TripAdvisor, and others offer up reviews and details about the area, but the big issue is how does someone sort through everything or have the time to do so. This is where you, the all knowing real estate agent, comes in. You can develop a series of blog posts and/or videos that gives home buyers interested in your market the lowdown on the hot spots in your area.
Order unique business cards that stand out.
Business cards never go out of style. As a busy realtor, you’re always having in person meetings 
and meet ups with buyers, sellers, and other industry professionals. It’s always important to be prepared and have your information on hand to share with potential clients. But a boring card just won’t cut it. So take a risk and order some original business cards, like the Custom Die Cut Business Cards from Captain Notepad.
These unique custom business cards are just one of the many promotional items Captain Notepad offers to help make your business stand out. To learn more, contact us at 888-268-7237 or follow us on Facebook, Twitter, and Pinterest.
