A company’s branding is one of the initial decisions that are made. Branding is vital in showing a brand’s vision, values and showcasing their business. As a business owner, you may choose to invest in branded content, such as notepads, stationery, apparel, and other items which further showcase your business. Why? Business branding is a way to increase exposure through brand awareness, showcase your company values, create an emotional connection and engage your employees. These are only a few reasons why consistency with branding is so important. We want to explore 4 of the reasons why you should invest in customized branding and how it will support your business.
Brand Awareness
When it comes to brand awareness, think of this in stages. The time when an individual is introduced to a brand for the first time up to when they actively purchase is a process. Here are the stages:
1. Recognition
Your brand identity will only be recognized when customers see your customized branding, printed merchandise, or promotional products. Recognition of a brand can take anywhere from one glance to years of exposure. It depends on the strategy you have and your target audience.
The benefit of promotional products is that this awareness and recognition is more likely to be developed faster. Of course, there is no guarantee as to who you will reach, as this depends on the form of marketing, but customized branding is always a good place to start.
2. Preference
The second stage of brand awareness is preference. This refers to when customer relations have been further built and your business branding has worked on customer building. At this stage, when given the option between your brand and a competitor, a consumer will choose you.
Why will they choose your brand? There are many reasons. It may be that your brand has custom branded notebooks, promotional flyers, or social media posts they have engaged with. Whichever they have seen, they now trust your brand and its values. You have shown the customer that you are the best option.
3. Loyalty
After preference, comes loyalty. This is the final stage of relationship building between your brand and the customer. Brand loyalty will come after they have purchased and can now recommend your brand to others. A customer may become a brand ambassador and this would be the ideal time to show your appreciation by offering referral schemes or discounts.
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Company Visions & Values
When you were deciding on your branding, you chose it to reflect a particular set of visions and values. These visions and values are the foundation of your business and a way in which customer relations can be further developed.
The significance of visions and values comes when customers become loyal to a brand. Brand loyalty is not only achieved through relationship building but also through the fundamental beliefs of your brand. Custom branded products are a contributing factor to celebrating your company and showcasing values. Don’t underestimate the power of branding.
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Emotional Connection
Brands that create an emotional connection are perhaps the most powerful. When a customer is emotionally invested in a company, it is more significant than any other intrinsically valued asset. A good example of a company that has successfully achieved this is Disney.
When you think of Disney, it either evokes nostalgia, happiness, representation, or childhood. Most people have been able to identify with at least one Disney movie, TV show, or theme park. The beauty of Disney is that its creator, Walt Disney, recognized the importance of relationship building with customers. If you’re able to achieve an emotional connection like Disney, your brand will soar.
Engage Employees
A business is only as good as the employees it has. Your employees will be hired on the basis of their experience but also the way in which they fit your company, its visions, and values. Once an employee has started, or if they are a long-standing staff member, it is important to engage them and remind them of who and what they’re working for.
The benefit of promotional products is that any printed merchandise, such as post-it notes, custom branded notebooks, diaries, or calendars can be used by staff members. By employees using these items, they not only keep the brand in mind but also increase exposure through their friends and family. It is a fantastic way to increase engagement.
How We Facilitate
At Captain Notepad, we understand the significance of getting your personalization correct. We have a diverse range of products for you to choose from and we allow you to fully customize them to your business branding.
Our design team not only takes into consideration your design brief but will provide you with a proof in 24 hours for you to approve. Once you love it, we can then start the production process. If you’d like to know more, feel free to have a look at our website or contact us so that we can support you with your purchase.
