Innovation within every industry is essential. The past year with the global pandemic has proven that. Through the change in circumstances, technology has been more heavily relied upon and there are various ways in which companies have diversified. When it comes to real estate marketing, there are many innovative marketing tips for real estate professionals that ensure that you end up with the best strategy.
Marketing is not solely focused on one specific aspect, but the amalgamation of several techniques that overall, produce a cohesive and effective plan. So how do you achieve this? The answer is simple. Analyze your current marketing plan and innovate to modernize. Together we will explore a few ways in which you can achieve this successfully.
Business Cards & Personalized Items
Business cards provide a tangible way for people to remember you and your business. Each company will have its own unique business cards to suit them and represent their company. Real estate business cards should serve two purposes: represent your business and be personalized to your employee.
Realtor business cards are vital for customers remembering the rapport they have built with the company associate. It adds personalization to the experience and provides a fantastic first impression which will pave the way from there. As far as real estate marketing ideas are concerned, this is a timeless way to market. It’s an age-old trick that works!
Similarly, when establishing your company, you should consider the personalized marketing of your business. This personalization can be from notepads that are company-specific in your offices, all the way to personalized fridge magnets within the houses you sell. These real estate promotional items are a way for employees and customers to engage with your business and make it memorable.
Social Media
Social media marketing is a powerful way to build a brand and establish a voice. Through using real estate digital marketing, you can gain insight into your audience while simultaneously sharing the company vision with them. When it comes to social media platforms to use as real estate professionals, Facebook, Linked In, and Instagram is the top picks for marketing. These are tried and tested ways to engage potential buyers and showcase the homes you have for sale.
But when it comes to social media, feel free to experiment with how you market. Tik-Tok, Youtube, and Vimeo are also fantastic ways to gain an audience. Let’s look at a few others:
Instagram Stories
Short-form video sharing has become the go-to marketing tool. These shorter videos allow you to share just enough information with your audience, without bombarding with too much information. This, in turn, allows exposure to the relevant customers.
Instagram stories also allow you to capture the day-to-day life of your employees, the way in which your company operates, and show your company visions and values. Short, snappy content is key here.
Redirect to Other Platforms
Whichever social media platforms you have, they are a great way to promote your other platforms. When it comes to real estate marketing, consistency across your platforms is key. You want every one of your social media accounts to have a cohesive vision that reflects the company. However, this does not mean copying and pasting content, interlink to your other social media outlets to increase engagement, followers and sell your company.
Search Engine Optimization
Business Information
It is vital to have search engine results that are accurate and rank highly. Your business information should include your address, phone number, and accurate opening hours. This is essential when buyers are looking to visit your branch or call to find out more information.
Keyword Research
SEO (search engine optimization) heavily relies on keyword research. These relate to the specific words that buyers are searching for when looking online for properties. The keywords are those which you should include in your listings. The search results can vary depending on location and trends. For example, the global pandemic increased the search for property listings with gardens. There are a few real estate agent marketing tools you can use to optimize such as Answer the Public, Ubersuggest, or Ahrefs.
Backlinks
When you are setting up your website listings, you should include links to your own website and other websites. These links are referred to as backlinks and increase the visibility of your posts and also help to market other relevant listings. In terms of real estate advertising, this is a fantastic way to support your chances of appearing in search results.
Infographics and Visuals
Visual content is a way to convey the most important information to a range of people. As much as long-form content is successful for those who seek it out, often many find it easier to glance at an infographic and engage with the content in that manner.
Real estate advertising with infographics should:
- Have a goal
- Be Informative
- Have visual appeal
- Be considered
- Have company-appropriate branding
Consider the ways in which this visual content will help you. It could include statistics of a particular area, showcase the key points and factors of a property or even include company visions and values. The key here is to find out what your audience engages with. You can use the aforementioned Instagram stories to conduct polls for research and increase engagement. A top tip here is to see what your rivals are doing well and do better.
Video Highlights
Use videos to showcase your properties but also, the local area, the amenities and so much more. With virtual tours and viewings, the focus often falls upon solely showcasing the inside of properties. This is a missed opportunity. As a real estate professional, pick up a camera and do a ‘vlog’ style video of the local area. Your video can then be posted on websites such as YouTube or Vimeo as well as potentially being on the property listing.
The limited travel in the current circumstances has left people feeling as though they cannot get out and about as much. By using your local knowledge, you can show buyers the type of area they are buying into and support them with their decision. Not to mention, it shows off your employees and builds a more personalized relationship with the realtor.
FAQ Section
I’m sure you can list the common questions you receive. The schools in an area, local shops and even distance between cities. Save yourself the effort of continually explaining these things by doing a Frequently Asked Questions (FAQ) section on your website. Better still, on the listing itself! It’s useful to brainstorm with your team and have between 5-8 FAQ questions which you answer for the buyer before they even speak to you. This will narrow down their online search.
Referral Schemes
A proven way to get customers is through a referral. When making a large purchase, such as that of property, people often want to ensure they’re making the right decision. When a buyer has had a positive experience with you, they are more likely to recommend you to friends, colleagues, or family. This is particularly time-sensitive.
When it comes to real estate marketing with referral schemes, it relates to growth marketing. You capitalize on the custom of one customer by not only making their sale but encouraging them to use a cash incentive to recommend others to you. Referred customers tend to have a 70% higher conversion rate as compared to those who are not referred. So it is well worth the research and investment into referrals.
Start by doing your research. There are several types of marketing schemes, from companies such as Tesla and Airbnb which you can use as inspiration. Ask your customers what they would like in terms of referral, see what would benefit your company, and create something that not only helps you but also your customers.
Testimonials
People engage with people. Once you have secured a sale and have a happy customer, it is important to include them in your reviews or testimonials. Having personable stories from real people is the best way to encourage future buyers to purchase from you. It adds credibility to what you say, which is especially significant for first-time buyers.
If you build a fantastic rapport with your customers, asking them to leave a review should be a breeze. Usually, this is provided in the form of a link at the end of an email but to make it more personable, ask them yourself. By doing this, you allow the opportunity for them to mention you by name so that customers viewing the testimonial will have already built up interest and a rapport with you.
Real Estate Strategy
When it comes to real estate professionals and their strategy, time and dedication go into finding the perfect scheme. While we have explored several different options, make sure you find your niche and roll with it. Every company, city, and demographic varies and the key to successful real estate marketing is its customized approach to the consumer. Remember, innovation is key in the current market and your approach should reflect this. For more personalized marketing and tips, have a look at the Captain Notepad website!
