Marketing is an essential ingredient for the success of any business. As a promotional item business, we have an insight to what our clients are using notepads for to help expand their network and want to share them with you.
Door hangers
We have all seen them, but how effective are they, and what is the best way to use them? For 
realtors we know that homeowners and buyers who are in the market to sell or buy a home need professional guidance. Being prepared and getting ahead of the competitive game is top priority for any successful real estate professional. As the saying goes: “It’s all about timing.” One method that we have seen that will help you stand out and keep you in front of potential clients is walking your farm area or other targeted neighborhood and distributing notepads door-to-door on a regular, scheduled basis. We offer door hanging bags to help you with a leave-behind at every front door, providing high impact at a low cost. Homeowners who receive door hangers do take notice of the person who left it behind and will remember who. In advertising it’s all about the rule of 3, it only takes a person three times to see a name to remember that business. So don’t let the door hanger be a one and done strategy, but use it as part of our overall marketing mix.
For a more eco friendly option, you could opt for a hole to be drilled in your notepads that will allow you to hang a notepad right on the doorknob with a rubber band. This is a great eco-friendly option that eliminates plastic waste.
Open houses
As a real estate professional, it’s important to always be thinking of new ways to market your brand and expose your listings to the widest possible audience, and an open house is a great way to get that done quickly and efficiently.
Buyers love open houses. Driving through neighborhoods is one of the top buyer activities, and if the house is open, they will stop in! Most buyers use open houses as a source for information in their home search. Buyers are looking to walk away with information about the house and you as a realtor who can help them in their search. By leaving personalized notepads that are uniquely designed with the home buyer in mind, you are leaving a lasting impression beyond the open house. Most realtors leave out business cards, which can get lost in the sea of business cards buyers typically get while looking for a realtor. By leaving a personalized notepad, you are giving your potential clients a higher perceived value than a business card or flyer. This great leave behind is something that everyone needs and uses, and the best part, these notepads are affordable.
Networking events
If you’re like most real estate professionals, networking at meetings or other events is a core part of your business. Typical agents pass out lots of business cards and seldom hear back from the people they meet.
Passing out your business card is usually an ineffective way to prospect. Even if you use a digital version, people forget who you are or can’t find your card when they need your services. If you want to be more effective at converting leads from your networking activities, we suggest to start thinking beyond the business card.
Personalized notepads are a great leave behind that leaves a long impression long after the event has ended. These affordable notepads can be used during and after the event. The notepads are easy to travel with and can be easily stored in a pocket to have ready to take notes during the event. With the unique themed and creative design, such as the adult coloring notepad, your notepad will stand out from the crowd.
Direct mail
As we mentioned in this post, you need to look at your overall marketing mix. Do you have promotional items like door hangers, do you offer unique ways for your potential clients to remember you, and do you use direct mail as part of your strategy? Here’s why. Direct mail can reach and create a powerful impact with your customers. You can target who your likely buyers and sellers are and put your message right in front of them. Once you send out your direct mail, you can track it to see how many bring in new leads. You’re able to schedule your direct mail to tie in other existing marketing campaigns, giving you a more robust marketing strategy.
Now that you have decided to add direct mail, it’s equally important to know what goes into creating a great direct mail campaign. Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. It’s important to have a goal and target audience in mind for each campaign. Once you have the goal, it’s important to make an impact with a strong headline or bold imagery. Keep the content and design simple. Don’t forget to be simple, and be clear and concise with direct mail messages. Along with your direct mail piece, you can add other promotional items such as custom notepads. Notepads are always a great add on to help leave a lasting impression.
Captain Notepad is a preferred vendor for realtors and small businesses for their promotional needs. We offer a variety of customized notepads, pens, door hangers, and much more. We are also proud to offer services for your direct marketing needs. We offer fast, affordable, and great designs that will be sure to leave a lasting impression. Contact us to learn more about direct marketing and our promotional items and what we can do for your business.
