If you’re looking for new ways to reach customers and get your brand’s message out there, you need to think of some creative marketing strategies. Standard marketing tactics don’t always get you the attention your business deserves – everyone’s doing the same thing. So, if you operate in a highly competitive or saturated market, traditional marketing isn’t likely to help you achieve your business goals.
When you get a little creative with your marketing tactics, you can stand out from any competition, as well as establish a genuine connection with your audience. Everyone loves receiving promotional products or getting a freebie with an order – and when your marketing strategies include these things, you’re showing your customers that you value them and want to delight them. If you’re looking to find some custom products to send to your audience, we’ve got eight of the best-branded products to choose from.
Why Use Creative Marketing Strategies?
Before we look at the different custom products that you can use as a part of your marketing strategy, it’s important to understand how and why they’re important for creative marketing strategies.
We’re all familiar with traditional marketing tactics such as advertising, telemarketing, and word of mouth, which are important methods to find and reach new customers. But when you’re trying to make your brand memorable to customers, who might have a few different options for your specific product or service – standing out is essential. And this is where creative marketing strategies come in.
From magnets to notepads, using promotional items allows you to connect with your audience and make your brand stand out in their minds.
When customers remember your brand and have positive associations with it, they’re more likely to return to your business in the future. They’re also more likely to recommend your products or services to friends, colleagues, and family. And this is the most powerful form of marketing that there is. 92% of consumers believe recommendations from friends and family over any other form of advertising.
How to Find the Best Creative Marketing Strategies
When it comes to which creative marketing strategies you’re going to employ, you can’t just choose any old ones. The best creative marketing strategies for your business will be those suited to your business. They need to align with several elements of your business, including the following:
- Brand personality: A memorable brand is consistent. So, if your brand personality is family-friendly, then an excellent customized product to send out might be grocery lists.
- Product or service offering: Your creativity should still relate in some way to your product or service. If your business offers fitness classes, water bottles with your company logo make perfect sense.
- Brand values: If your business’s core values are centered around respect and integrity, likely, more playful promotional products won’t suit your company.
Custom Products: The Key to Creative Marketing Strategies
Customized products, whether they’re letter openers or calendars, are the key to implementing creative marketing strategies – they deliver your brand’s message in a new, fun, yet subtle way. When your audience uses the products you send them, your company’s name and identity will subconsciously imprint on their minds and keep your brand at the forefront of their thoughts, should they need your products or services.
Plus, they also tick all the boxes for marketing objectives. Think about it; a good marketing strategy does the following things:
- Reaches new customers
- Delivers your brand message
- Points customers in your brand’s direction
- Creates a connection with the customer
- Engages and delights customers
And personalized and branded products do just that! The customization of seemingly average, everyday items provides a well-needed upgrade – turning them into expert marketing tactics.
Customized Products Make Your Brand Stand Out
Now, we understand how much of an impact customized products can have on your marketing efforts and business performance; let’s look at some ideas you can make a reality, in a few clicks. These products can be handed out at events, sent in the mail with orders, or offered as a free add-on – and are sure to engage and delight your customers.
- Custom Notepads
Notepads are a universally useful and practical product that anyone can use. Available in various designs, shapes, sizes, and colors, these can be molded to any business offering and easily communicate personality.
Great for: any business that wants to provide all the right information for customers to contact and use their business.
- Lanyards
Everyone has a set of keys they always seem to lose. So, you can customize lanyards that carry your business logo and branding – and help your customers keep track of their keys!
Great for: creating a sense of community with customers.
- Seed Packets
Sometimes, the best creative marketing strategies are the most subtle ones. Encourage your customers to get outdoors and grow their own, by supplying seed packets. This is a great spring/summer marketing opportunity.
Great for: Businesses related to family, the outdoors, the environment, and sustainability.
- Letter Openers
Another ultra-useful product that people rarely buy is letter openers. Your customers are unlikely to have one at home but will always reach for it once they have your branded one.
Great for: Businesses related to administration and organization.
- Tote Bags
From foldable designs to colorful totes, bags are a great and practical way to spread your business’ message. Plus, you get some free advertising out of it, as wherever your customers go, they’ll be carrying your company’s flag.
Great for: small businesses with heavily female or family audiences or those focusing on sustainability.
- Branded Water Bottles
Water bottles are another failsafe marketing product because they are useful. And as something that people are likely to carry around with them when they’re out and about, your brand will reach countless people.
Great for: businesses with a focus on fitness, health, or the outdoors.
- Sports Schedules
If you’re a small business owner wanting to create a sense of community with your local customers, sending out branded sports schedules is sure to strike a chord with them. Just make sure you get the team (and sport) right!
Great for: companies with male audiences or those operating in areas with a large sports community.
- Calendars
No matter your audience, a calendar is always a useful tool. Plus, it provides ample space to provide your business details too.
Great for: brands that sell to families or other businesses.
Customization in Marketing: The Path to Success
The most unique and memorable marketing strategies always deliver the best results. They achieve the objectives of reaching new customers and connecting with them. Whether you choose to send your audience personalized water bottles or custom notepads, you have a unique opportunity to make your brand a part of your customers’ everyday lives.
Customization in marketing has been a trend for a while now and will continue to grow more and more popular as businesses look for new ways to compete and win their audience’s attention. Be ahead of the game by investing in customized products, and browse a range of them right here at Captain Notepad.
Order Your Custom Products with Captain Notepad
We offer a vast range of personalized products here at Captain Notepad. Whatever you’re looking for, whether custom notepads or sports schedules, we provide high-quality products all made right here in the US. Plus, we have an in-house art team who can help you bring your ideas to life – no matter the design brief. This service is offered at no extra cost to our customers, and design proofs are returned within 24 hours for your approval before manufacturing begins. So, if you’re ready to upgrade your marketing strategy, let’s get started with Captain Notepad. We ship to all 50 states and offer excellent wholesale prices. If you’ve any questions, don’t hesitate to contact us today
