Environmental awareness is a big part of business nowadays – especially when you consider that companies are (unfortunately) some of the biggest polluters on the planet. The costs to the environment from industries like fashion and energy are undeniably high, and we can all do more to help reduce our impact on the environment. From eco-friendly business cards to reevaluating supply chains, every little helps, after all.
Sustainability can take many forms in a business, and eco-friendly initiatives can involve the following:
- reducing consumption of materials and energy
- reducing waste
- streamlining operations
- choosing greener alternatives.
Today we’ll look at the last point, and more specifically – eco-friendly business cards. We’re going to discuss what exactly going green with your business cards can do for your brand and how you can transition to sustainable alternatives to business cards – without losing their power. Let’s get started.
Why switch to eco-friendly business cards?
Firstly, it’s essential to understand why eco-friendly business cards are an excellent option for your business. They’re a crucial part of marketing your business and generating leads – offering the exact information a prospective customer or client needs if they want to get in touch with your brand.
Especially for small companies working in local communities, business cards are an important way to create a bit of buzz and get the word out. They can be used in many ways, such as:
- given out at events or meetings
- placed in local stores
- sent out as part of a direct marketing campaign
- passed between friend`s or family.
We know it might seem tempting to simply cut business cards out of your business altogether if you’re trying to reduce consumption. Still, these little cards can do a tremendous amount of good for your business without hurting the environment in the process. So don’t give up on them yet!
When you choose sustainable business cards, you’re helping to reuse some of the waste that’s already been generated – preventing old materials from ending up in landfills or the ocean.
Making business cards eco-friendly benefits your business
So, now we’ve been over why business cards are so necessary for small businesses, it’s time to take things up a notch. When your business cards are eco-friendly, you can access new benefits for your brand. Let’s explore...
Make good on green initiatives
In an increasingly eco-conscious world, customers demand more from the brands they shop with, and environmental friendliness is becoming a bigger and bigger priority for customer choice and behavior. So in many ways, going green is fast becoming an essential element of any business rather than a USP.
But it’s not as simple as just saying you’re eco-friendly. It’s easy for companies to post on social media about their support for the environment, announce green initiatives or even release eco-friendly products – but it’s an entirely different ball game to follow them through. Plus, it doesn’t take long for customers to see through empty promises and have their trust in you broken.
So, if you’ve been trying to implement an eco-friendly business strategy in your company, you’ll be looking to reduce waste and make greener choices. And sustainable business cards might seem like a small act. Still, these seemingly more straightforward and insignificant changes can make great strides for your company in reducing waste and emissions.
Rebrand your business,
And if you don’t already have eco-friendly strategies in place, business cards are a great place to start. Business cards are wholly necessary, especially for smaller businesses, to get the word out about their products and services – but the traditional paper format doesn’t have to be.
So if you want to show your customers that you’re turning a new, greener leaf, eco-friendly business cards make an excellent way to do just that.
Create a more (eco)friendly first impression
If you’re looking to show your clients that you care about the planet – and your impact on it from the get-go, eco-friendly business cards are a great move. Even small details like your business cards made of sustainable materials are vital for putting your best foot forward. They’ll see that you pay attention to both the big picture and minor details and are committed to protecting the planet on every level of your business.
Remember what we’ve covered before, however. Make sure you’re actively trying to streamline your business operations and find sustainable solutions alongside your green marketing strategies – it needs to be authentic.
Exploring sustainable business cards
If you’re ready to switch to eco-friendly business cards, you’re in luck—there are several options available. From sustainable materials to innovative material-saving digital cards, let’s look at how you can make your business cards eco-friendly.
Cotton business cards
Who says your business cards have to be made from paper? You can also source different materials for your business cards, like cotton, which can reduce excess material waste using leftover fabric from the fashion industry.
Virtual business cards
Another, more recent development in business cards is digital ones. Linked to a QR code that you can show on your phone, presentation – even on a sticker – you can create a simple website page that holds all the information your business card would display.
Of course, there’s the risk of your audience closing the tab or window on their device – something that doesn’t happen with business cards unless they’re thrown in the garbage.
Business cards made from recycled paper
When choosing your traditional business card design, it’s easier than you think to go green. All it takes is checking the correct box before adding your cards to your cart – or purchasing from a supplier who already uses greener materials. Take us, for example. At Captain Notepad, our business cards are made with a minimum of 30% recycled materials.
Order your business cards with Captain Notepad
If you’re ready to create your own, more eco-friendly business cards, you’ve come to the right place. Our in-house art team is on hand to assist with any design queries you might have, including a digital proof, within 24 hours, so you know exactly what your business cards will look like. Browse our selection of business cards here and put your order in today.
